About GC Brands
GC Brands is an Australian, third generation family-owned and operated business that has been representing local and international brands in the Australian market place for over 98 years. We opened our doors in 1926 as Spot Brokers, servicing Sydney's Wholesalers, and over the next ten years evolved to become one of the first full service brokers – WK King Sales.
In 1996 Grocery Corporation was created, taking over the importing arm of WK King Sales, and since then we have successfully launched many well-known brands into the Australian market, across numerous food and beverage categories.
In 2022 the company transitioned its identity to GC Brands to better represent the extensive categories and channels our portfolio services, along with the sophisticated and rapidly growing face of the business today.
In 1996 Grocery Corporation was created, taking over the importing arm of WK King Sales, and since then we have successfully launched many well-known brands into the Australian market, across numerous food and beverage categories.
In 2022 the company transitioned its identity to GC Brands to better represent the extensive categories and channels our portfolio services, along with the sophisticated and rapidly growing face of the business today.
GC Brands has a strong reputation of representing international brands on the Australian retail market.
Industry / Market Insight
We boast an experienced team from a diverse background. Our team leverages strong FMCG chops to provide brands with expert local understanding of the Australian retailer landscape, consumer trends and insights, regulations & category development. Insight & Business Intelligience partners include IRI, Phocas & Quantium. Our data driven approach enables intelligent development of our brands on the Australian market.
Consumer & Trade Marketing
We offer expansive capability and a proven track record in driving awareness, trial, availability and conversion. Operating comfortably across catalogues, edm, web, social, print, experiential, in store & PR, GC Brands experienced marketing team will help drive immediate & long term brand growth. We partner with a select range of agencies to compliment our expertise including XXXX AGENCIES
Logistics
GC Brands has a long history and deep experience in reliably navigating import into the Australian market, bolstered by a long standing partnership with Hemesphere. We utilise a 3PC warehousing model and gain great expertise from our partners The Consortium Clemenger & Chocolatier.
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Sales & Execution
As a heavily people focused business, our greatest strength is the relationships we hold across the industry. Account Managers with deep experience across retailers and channels can open new doors, smooth ranging processes & produce strong and collaborative plans with customers to drive the growth of products in store. As the largest shareholder in Australia’s largest field force, Strikeforce, GC are uniquely positioned to execute and merchandise brands and brand initiatives in the trade.
Industry / Market Insight
We boast an experienced team from a diverse background. Our team leverages strong FMCG chops to provide brands with expert local understanding of the Australian retailer landscape, consumer trends and insights, regulations & category development. Insight & Business Intelligience partners include IRI, Phocas & Quantium. Our data driven approach enables intelligent development of our brands on the Australian market.
Consumer & Trade Marketing
We offer expansive capability and a proven track record in driving awareness, trial, availability and conversion. Operating comfortably across catalogues, edm, web, social, print, experiential, in store & PR, GC Brands experienced marketing team will help drive immediate & long term brand growth. We partner with a select range of agencies to compliment our expertise including XXXX AGENCIES
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