GC Brands has a unique business model, combining the attentive, personalised service of a boutique distributor with the ability to scale and meet the needs of a mass market brand via industry partnerships.
We have built long-standing relationships with our business partners enabling us to deliver full-service brand representation, adding value by developing cost effective and reliable route to market strategies.
Through seamless logistics, impactful marketing and a well connected sales team, GC Brands will set your brand up for success on the Australian market.
We understand that the foundation of a successful brand is consistent and reliable supply. That’s why we’ve invested in the systems, relationships and experience required to optimise the process of getting products on the shelf and into baskets.
GC Brands has a long history and extensive experience in reliably importing products into the Australian market from all corners of the globe. This is bolstered by our long-standing partnership with Hemisphere Freight, one of Australia’s leaders in Forward Thinking Freight.
Managing administration, accounting, customer service and reporting, we ensure everybody that touches the brand has a truly great experience.
We understand the importance of maintaining high DIFOT scores with our retailers and pride ourselves on consistent and on time deliveries. We boast an operations team with decades of experience, utilising Netstock, an industry leading inventory & forecasting software, to ensure correct inventory levels are maintained.
As the largest shareholder in Australia and New Zealand's leading field sales and retail marketing group, Strikeforce, GC Brands is uniquely positioned to merchandise brands and execute brand initiatives in the trade.
GC Brands Account Managers have vast experience and understanding of Australian retailers and channels. They can open new doors, have timely conversations, navigate the ranging process and produce mutually beneficial support plans to drive the success of our brands once on shelf.
GC Brands uses a data driven approach to deliver results for our brand partners. Our experienced team stays abreast of consumer trends and insights, regulations and competitor activity, to provide a local lens when planning new products & activities. Our insights partners include IRI, Phocas Software and Quantium.
Whether a brand is just entering the Australian market or is well established and looking to find new avenues for growth, GC Brands offers capability and a proven track record in delivering successful trade and consumer communications. Our marketing team has a strong background in blue chip FMCG & we partner with a select range of agencies to complement our expertise.
We use fully scalable 3PL warehousing models with a presence in each state. Leaning on the expertise of our partners The Consortium Clemenger and Chocolatier Australia ensures product is received, stored & delivered in perfect condition and in a timely manner to our customers.
Good quality data is an incredibly valuable asset which GC Brands harnesses to ensure that our brand partners are kept well informed at all times on category performance and/or the performance of their brand.
Whether it be the performance of promotional strategies, effectiveness of marketing campaigns, competitor analysis or simply exploring opportunities for growth, our transparent approach to data sharing is highly valued by our partners.
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